The Gruffalo

Gruffalo Backpack Product Code 12617 Height 16" Age 3+ Now you can bring Gruffalo to nursery and school! Frighteningly cute and adapted from Julia Donaldson's' best-selling modern classic, this 16" backpack will surely bring fun to your child's school outfit.

Gruffalo Fox Product Code 12873 Height 7" Age 3 Years+ This 7" Fox is inspired by the hugely popular books written by Julia Donaldson and illustrated by Axel Scheffler. Now you can have your very own Gruffalo Fox, that is soft, cute and cuddly.

Joules CLAWTASTIC Novelty Slipper Gruffalo £19.95 Product Code 215745 Make their mornings more comfy and totally clawsome with this pair of Joules slippers! Part of their official collection with The Gruffalo, your little ones will able to stomp around like their favourite storybook character. They're crafted from a soft microsuede, have a full faux fur lining for ultimate cosiness and of course t…

Joules GRUFFALO ARCHIE Short Sleeved T-Shirt Grey Marl From £16.95 Product Code 215561 Will this be their new favourite t-shirt? Yep, we think so! Not only is it perfect for playtime, but it's also part of the Joules official collection with The Gruffalo which means it's packed full of character. The artwork features The Gruffalo himself made from furry fabric which has been applied using super st…

Joules GRUFFALO ARTWORK CHRISTINA Dress And Legging Set Gruffalo Navy Stripe £29.95 Product Code 215491 Whether it's cuddles with grandma or their very first party, this Joules dress set will make for the perfect ensemble. There's lots of wonderful things about it, but let's start with the fact it's part of their official collection with The Gruffalo which has influenced the beautiful artwork - lo…

Joules GRUFFALO ASTRA Artwork T-Shirt Gruffalo Pink Mouse From £16.95 Product Code 215512 This is a Joules t-shirt that's perfect for whatever your little one has planned, but has been given some sparkly details that will make it one of their favourites! It’s crafted from soft jersey, has short sleeves and a crew neck so it's a great year-round layering piece. The best part about it? It's part of…

Joules GRUFFALO AVA Artwork Top Gruffalo Pink Stripe From £18.95 Product Code 215536 Whether it's a non-uniform day at school or a relaxed weekend at home, this Joules Ava top will be your little one's favourite choice. It's got long sleeves, a crew neck that makes it great for layering and the bestest bit yet… it's part of their official collection with The Gruffalo. The main character himself st…

Joules GRUFFALO BEN Screen Print Tee Herb Green From £12.95 Product Code 215562 What could be better (or more terrifying) than The Gruffalo on a t-shirt? How about one that glows in the dark? This is part of the new Joules official collection with The Gruffalo and will have your little one running to turn out the lights. And when they do they’ll see some of the character’s features, including his…

Joules GRUFFALO BRILLIANT BAMBOO 3 Pair Socks Gruffalo £12.95 Product Code 215633 Their little toes have just got even cuter (and warmer) thanks to this three pack of Joules socks. Joules' Brilliant Bamboo socks have long been a staple for parents and their little ones for their soft fabric and fun designs. But this set is sure to be a new favourite as they're part of their official collection wit…

Joules GRUFFALO CAPTAIN Half Zip Sweatshirt Gruffalo Navy From £26.95 Product Code 215566 This is a sweatshirt they won't refuse to put on - especially if one of their favourite books is called… The Gruffalo! This Joules Captain sweatshirt is crafted from soft jersey with a brushed back finish, has a half zip fastening perfect for pulling on in a hurry, a cosy funnel neck and is part of our offici…

Joules GRUFFALO CHAMPION Jogger Navy Gruffalo From £19.95 Product Code 215554 Comfort never looked cooler than this pair of Joules jogging bottoms. Whether they're for playtime or chill-time, we just know your little one is going to love wearing these. They're part of the Joules official collection with The Gruffalo which means they of course feature some character detailing. The Gruffalo himself…

Joules GRUFFALO CHOMP Applique Top Green Stripe From £18.95 Product Code 215563 Recognise this cunning character? It's Fox from The Gruffalo of course! This Joules classic Chomp t-shirt has been a wardrobe-winner for little ones for many seasons, so they have included it in their official collection with The Gruffalo. All might be as it seems with the applique, but the moment they peel back the fo…